Lexar Media’s New Image Rescue™ 2.0 Recovers “Lost” Photos From Any Memory Card Format From Any Manufacturer

Lexar Media Offers Professional Photographers the Industry’s Most Reliable and Comprehensive Digital Media Solution

NEW YORK, October 30, 2003 -- (PhotoPlus Expo) Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced Image Rescue 2.0, an enhanced version of its popular image recovery software. With Image Rescue 2.0, Lexar Media has significantly expanded the number of memory cards from which the software can recover data. Image Rescue 2.0 can now recover “lost” or deleted digital images from any memory card, regardless of format or manufacturer. In addition, Image Rescue 2.0 offers expanded reader support and can be used with all mass storage compliant card readers including FireWire and USB 2.0, which enable considerably faster image recovery time. Image Rescue 2.0 will be demonstrated at PhotoPlus Expo booth #336, from October 30 through November 1, 2003.

Image Rescue 2.0 is designed to go to the root of the card’s data structure to identify and retrieve deleted or lost images, even if the computer does not recognize the card. Image Rescue 2.0 can retrieve image files in all popular file formats including JPEG, TIFF, and most RAW file formats from leading camera manufacturers. In many cases, Image Rescue 2.0 can even recover document files including Word, Excel and PowerPoint.

“The most common causes of data loss are due to interruption of power in a host device or premature removal from a host device,” said John Omvik, director, OEM and pro product marketing, Lexar Media. “In these cases, Image Rescue 2.0 can recover lost image data and reformat or reconstruct the memory card’s DOS FAT file. In addition, Image Rescue 2.0 has the unique ability to permanently erase confidential data from memory cards and prevent data from being recovered in the future.”

Image Rescue 2.0 is designed with a wide range of compatibility to meet the needs of every digital photographer. It also includes special features designed to work in conjunction with Lexar Media’s award-winning CompactFlash to provide serious photographers with the most reliable and comprehensive digital media solution. Image Rescue 2.0 can upgrade Lexar’s CompactFlash firmware, as firmware upgrades become available, via the Web to offer the photographer enhanced support, compatibility and performance. Image Rescue 2.0 can also be used to prepare and send an email to Lexar’s technical support team, when additional support is needed. Through the software, information about the memory card is captured that can be helpful to the Lexar technical support team in recovering images. To use these features, users must use a Lexar JumpShot cable, which is included with Lexar Media’s Professional Series CompactFlash and available on Lexar Media’s Website for $12.99.

Image Rescue 2.0 is bundled free of charge on all of Lexar Media’s Professional Series CompactFlash and will also be available as a stand-alone product at retail locations nationwide this November for $39.95. Image Rescue 2.0 is compatible with Windows 2000/XP (or higher) and Mac OS 10.2 (or higher) and can recover data from CompactFlash Type I/II, MultiMediaCard, Secure Digital, xD-Picture Card, Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo and Smart Media.

About Lexar Media, Inc.
Lexar Media, Inc. (NASDAQ: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 60 controller and system patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2002 filed with the SEC on March 31, 2003, as amended on July 31, 2003. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.