Lexar Media Introduces New High-speed JumpDrive(tm) For Personal Data Storage and Transfer

FREMONT, Calif., July 18, 2002 -- Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, has begun global shipments for JumpDrive(tm), a new high-speed portable USB flash drive for consumers. With a solid-state architecture and embedded Lexar Media patented controller technology, JumpDrive provides fast and reliable storage and transfer of digital text, images and audio and data files. Ultra-small JumpDrive -- roughly the size of a person's thumb -- is available in 64 and 128MB memory capacities with manufacturer's suggested list $79.99 and $119.99.

"JumpDrive is a portable flash-based storage device built from the ground up using Lexar Media proprietary high-speed controller technology and built-in USB connectivity," said Eric Stang, president and CEO, Lexar Media. "Overcoming the drawbacks of the floppy disk, JumpDrive fulfils the growing consumer need to store, transfer and carry larger data files in a secure and convenient manner. This product propels Lexar Media into an entirely new market, building on the availability of USB technology in millions of computers worldwide."

JumpDrive is a practical new way for students, business people and anyone who uses more than one computer to store, transfer, carry and secure data.

Store - JumpDrive is a dependable, solid-state flash device offering maximum storage capabilities in a compact size. The 128MB JumpDrive can hold the same amount of information as 90 floppy disks.

Transfer - JumpDrive provides cross-platform operability and offers an easier, more convenient medium for transferring data than CD burning. The device is USB mass storage compliant, making it plug and play for most modern operating systems including Windows 2000, Me, XP or Mac OS 8.6, 9 or X; a driver is available for Windows 98 at www.lexar.com.

Carry - JumpDrive is small, lightweight and designed to function as a key chain, conveniently allowing users to carry essential data in their pocket, briefcase or clipped to their backpack.

Secure - JumpDrive has a built-in data write protection light that blinks while files are being written to, or transferred from, the device. JumpDrive also features a recessed write-protect switch to further guard against accidental data erasure.

About Lexar Media, Inc.
Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's digital film. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted, sales of Lexar Media's products outside the United States are subject to foreign economic risks, and Lexar Media's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2000, filed with the Commission on April 2, 2001. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.