Lexar Media Introduces High-Speed Line of Secure Digital Memory Cards

Company Extends X-Speed Rating to Secure Digital

LAS VEGAS, March 2, 2003 (PMA Booth #H152) -- Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, announces that the company will extend its rigorous X-speed rating standard to Secure Digital flash memory. The new High-Speed Secure Digital products are speed rated at 32X and are available in 256MB and 512MB capacities. 32X speed is capable of a minimum sustained write speed of 4.8MB/s, with 1X equal to 150Kb/s.

"Not all flash memory is the same speed or quality and our X-speed rating system lets customers know what speed they are buying, while providing a level of assurance regarding the integrity of the memory," said Doug Kellam, vice president worldwide marketing, Lexar Media. "In addition, some of the newest digital applications, such as VGA quality video, require high-speed cards to insure the host products will function optimally."

Lexar Media is best known among photography professionals for high performance and speed rated CompactFlash. The company pioneered the adoption of the X-speed rating for solid-state storage, where X equals 150kb per second. When Lexar Media utilizes this standard, the X is the basis for the minimum sustained write speed, as opposed to a read speed or maximum burst mode speed.

About Lexar Media, Inc.
Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds 60 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's high performance CompactFlash products. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-Q for the quarter ended September 30, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.